At the Shimano stand you can meet the Belgian helmet company Lazer, which has been protecting cyclists’ heads since 1919. Perhaps you’ve noticed the new Z1 adorning Cecilie Uttrup Ludwig’s head?

Lazer has delivered several remarkable innovations over the years, but the latest “KinetiCore” is probably the most revolutionary to date. Stop by to learn more about KinetiCore and why you should look into helmets labelled with a green “KC” logo.

We’ll be bringing the Z1, Lupo and Finch, all of which were introduced in January 2024, as well as a host of other helmets for you to take a closer look at the range and try on different sizes. Don’t worry, we’ll also have a mirror so you can make sure it looks right (and so you can put your hair back in place after trying on different helmets).

Find your Lazer dealer at Find my dealer | Lazer (


Booth number

Stand: 169


The company behind it