THE BRAND, THE NAME
The name Ere Research comes from the latin names
Tenere meaning to grip
Sedere meaning to sit
Libere meaning to be free
Vincere meaning to win
Vedere meaning to see
All latin words ending with ERE connecting our movement,
emotions and touchpoints on the bike & surface we ride on.
THE FOUNDER
ERE Research is the culmination of a lifetime of bicycle passion, spent both on the bike and in the back channels of the industry steering and leading product development and design.
Founder Piet van der Velde raced on the highest level before moving into product design and management, with a concentration on aerodynamics, performance ergonomics, components and saddle design.
Our mission is to make your next bike ride your best bike ride with product created to enhance and expand your riding experience utilising the finest in materials and engineering, starting with a line of performance road products.
WE WANT YOU TO RIDE YOUR BIKE. RIDE WITH US.
Piet van der Velde,
CEO & Founder