Il Biondo


Il Biondo

Il Biondo – the blond – is the nickname of the most successful Danish professional cyclist ever: Rolf Sørensen.

Rolf’s greatest achievements include a silver medal at the Summer Olympics, four days in the yellow jersey and two stage wins in the Tour de France, a stage win in the Giro d’Italia and wins in the classics Liege-Bastogne-Liege and Flanders Round.

Rolf’s secret ingredient is dedication – always pushing the limit. Always 100% – regardless of the conditions. Whether it was snowing, raining or the wind was howling around his ears during the more than 30,000 race and training kilometers Rolf spent in the saddle each year, Il Biondo always gave 100%.

The Il Biondo brand is created from this mentality. Created out of love for cycling and as a tribute to Italy, where Rolf raced and lived most of his professional career. Il Biondo is cycling clothing and accessories made for “Campiones” – champions -, inspired by the Nordic elements, the monuments of cycling, the colors of the Italian landscape and a warrior’s attitude


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