HARO was founded in 1978 by Bob Haro, known as the “father of freestyle BMX.” From being a pioneer in BMX, HARO has grown to become a global player in the cycling industry. This year, HARO is undergoing an exciting transformation, expanding its range to include E-MTB/MTB, city bikes, gravel, and road bikes. This evolution continues with the same renowned focus on style and quality that has defined the brand for the past 46 years.

As part of this development, HARO has partnered with Lasse Norman Leth, a gold medalist at both the World Championships and the Olympics. HARO and Lasse share a common vision of delivering bikes of the highest quality and performance. With his professional expertise, Lasse plays a crucial role in developing and refining bikes designed to inspire and impress, no matter the terrain or discipline.

This partnership underscores HARO’s commitment to creating bikes that perform at the highest level while staying true to the brand’s legacy and rich story.