Discover Ekoï – Innovation & Performance in Cycling

Founded in France in 2001 by Jean-Christophe Rattel, Ekoï is a leading cycling brand creating high-performance helmets, eyewear, footwear, and apparel. Combining innovation, technology, and a passion for cycling, Ekoï works closely with professional athletes to deliver gear that ensures safety, comfort, and style for riders of all levels.

With a strong presence in professional cycling and long-standing collaborations with WorldTour teams, Ekoï continues to push the limits of performance, making professional-level equipment accessible to all cycling enthusiasts.

Special Guest Bjarne Riis :  Ekoï is proud to welcome Bjarne Riis, Tour de France winner and brand ambassador. As a former champion rider and visionary team manager, Riis embodies Ekoï’s values of performance, innovation, and passion for cycling.

At the event, he will share insights from his career and the evolution of professional cycling, followed by a live Q&A session.

11:00 AM – Autograph Session : Meet Bjarne Riis at the Ekoï booth n°64, exchange a few words, and receive a signed card from a true cycling legend.

Whether you’re a passionate cyclist or simply curious about the sport, don’t miss this opportunity to experience Ekoï at stand n°64 and meet one of cycling’s greats.