Joe & The Juice at Copenhagen Bike Show 2025

We’re excited to announce that we’ve partnered with Joe & The Juice to bring their mobile Pop-Up event café to the show in March.

Danish Kaspar Basse established Joe & The Juice back in 2002.

The first store was located in the corner of the Rue Verte lifestyle store on Ny Østergade in Copenhagen.

As an elite athlete on the Danish karate team, Kaspar was very familiar with strict diet plans and a strong focus on health and nutrition.

The market for nutritious food was bland, and this fueled his ambition to change the narrative of health in fast food.

Inspired by Howard Schultz and the Starbucks journey, Kaspar formed his goal to make healthy food sexy.

Since the beginning, they have focused on providing their guests with healthy products, but never at the expense of taste.

Even today, as they venture further into vegetable juices and vegan shakes, they still strive to make them taste great.

It is their core belief that the vast majority of the population will only develop a healthy lifestyle if the food and drinks needed to support that lifestyle taste as good or better than the alternative.

We look forward to offering the delicious products from Joe & The Juice at Copenhagen Bike Show 2025.